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Moz Pro
The creator of Domain Authority — SEO platform for teams that use DA as a standard backlink evaluation metric.
At a glance
- Best for
- agencies, performance-focused
- Type
- saas
- Pricing
- paid
- Main use case
- Link prospecting, competitive research, and rank tracking using Domain Authority as a benchmark metric.
- Workflow stage
- SEO Tools
Overview
Moz Pro is one of the original professional SEO platforms, known for its Domain Authority (DA) metric — a proprietary link authority score that has become industry shorthand for measuring site credibility. Moz Pro includes keyword research, rank tracking, site audits, backlink analysis, and an on-page optimisation grader. While Moz has been surpassed in keyword data volume and backlink accuracy by Ahrefs and Semrush, it remains valuable for teams that use DA as a standard metric for evaluating link prospects and competitors. The MozBar Chrome extension provides per-page DA and PA data while browsing. Plans start at $99/month.
Key features
- Domain Authority (DA) and Page Authority (PA) metrics u2014 industry standard link quality benchmark
- Keyword Explorer with large keyword database
- Rank tracker for target keywords
- Site Crawl audit identifying technical SEO issues
- Link Explorer for backlink research with DA filtering
- MozBar Chrome extension for per-page DA/PA while browsing
Common use cases
- Agency qualifying link building prospects by DA score during outreach research
- B2B team benchmarking site authority against competitors using DA as a metric
- SEO manager monitoring keyword ranking changes alongside site crawl issues
Why it matters for B2B
B2B agencies and in-house teams that evaluate link building opportunities using Domain Authority as a quick qualification metric use Moz Pro to research prospects at scale. The MozBar browser extension lets teams assess DA scores while reviewing potential B2B partner sites, PR outreach targets, and industry directories without logging into a dashboard — useful for fast link opportunity triage.
Pros
- Domain Authority is an industry-standard metric recognised by clients and stakeholders
- MozBar browser extension provides quick per-page data during research
- Long-standing platform with trusted reputation in the SEO community
Limitations
- Keyword data and backlink index are smaller than Ahrefs or Semrush
- DA metric is Moz's proprietary measure u2014 does not directly reflect Google's ranking signals
- More expensive than SE Ranking for similar feature coverage