Frase

AI content research platform that combines SERP analysis, brief generation, and writing assistance in one workflow.

SEO Tools saas

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At a glance

Best for
content-heavy-sites, agencies, independent-builders
Type
saas
Pricing
paid
Main use case
Research-to-brief content workflow for B2B writers producing SEO-optimised long-form content.
Workflow stage
SEO Tools

Details

Tags

Overview

Frase is an AI-powered content research and optimisation platform combining SERP research, content brief generation, AI writing assistance, and content scoring in a single, affordable interface. Writers use Frase to analyse the top-ranking pages for a target keyword, extract key topics and questions, and generate an optimised content brief — all before writing begins. Unlike Surfer SEO, which focuses on real-time optimisation scoring, Frase emphasises the research and briefing stage of content production. Its AI writing features help writers generate section drafts and introductions directly within the tool. Plans start at $45/month.

Key features

  • Automated SERP research extracting topics, questions, and headings from top-ranking pages
  • Content brief generation from SERP data in one click
  • AI writing assistance for section drafts and introductions
  • Content Optimisation score comparing draft against top-ranking pages
  • Answer Engine for identifying and answering People Also Ask questions
  • WordPress integration for direct publishing

Common use cases

  • B2B content writer researching a competitive industry article in minutes rather than hours
  • Content manager generating standardised briefs for a writing team at scale
  • Agency producing SEO-optimised blog content for B2B technology clients

Why it matters for B2B

B2B content teams producing long-form thought leadership or buyer-intent content benefit from Frase's automated SERP research, which surfaces key questions, headings, and topics that top-ranking pages address. This research phase — normally 1-2 hours per article — is reduced to minutes, allowing writers to focus on differentiated insights rather than basic topic coverage. The content brief output aligns the writer and SEO reviewer before a word is written.

Pros

  • Best SERP research workflow for content brief generation at $45/month
  • AI writing features reduce first-draft production time significantly
  • More affordable than Surfer SEO for teams on tighter budgets

Limitations

  • Content scoring is less precise than Surfer SEO's NLP analysis
  • AI-generated content often needs substantial editing for B2B technical topics
  • Limited rank tracking and competitive research compared to full SEO platforms