WP All Import

Bulk WordPress content importer — map any CSV or XML data to custom post types and meta fields.

Content Production plugin

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At a glance

Best for
agencies, content-heavy-sites, independent-builders
Type
plugin
Pricing
freemium
Main use case
Bulk importing B2B resource, workflow, or guide content from CSV into WordPress custom post types.
Workflow stage
Content Production

Details

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Overview

WP All Import is a WordPress plugin for importing CSV, XML, or Excel files as any post type, including custom post types with custom fields. It is particularly useful for B2B teams migrating large volumes of content from a legacy CMS, populating product or resource pages from a structured data export, or bulk-creating posts from a content calendar spreadsheet. WP All Import Pro adds WooCommerce product import, advanced data transformation with PHP snippets, and scheduled automatic imports from remote URLs. For sites using the B2B Workflow theme, WP All Import can be configured to populate all custom meta fields including key_features_json and positioning_statement directly from a CSV.

Key features

  • Import CSV, XML, and Excel into any WordPress post type
  • Visual field mapping u2014 drag and drop CSV columns to post fields and custom meta
  • Support for complex data transformations with PHP snippets
  • Scheduled automatic imports from remote URLs
  • WooCommerce product import (Pro)
  • Export plugin companion for CMS migrations

Common use cases

  • B2B agency migrating 500+ pages from a legacy CMS to WordPress in one import operation
  • Content team bulk-creating resource posts from a prepared CSV instead of manual WordPress entry
  • Company keeping product pages updated automatically from an external data source via scheduled import

Why it matters for B2B

B2B content teams managing hundreds of resource or product pages benefit from WP All Import's ability to map spreadsheet data directly to custom post types and meta fields — eliminating manual entry per post. For agencies migrating client sites, WP All Import exports from the old CMS and imports into WordPress in hours rather than days. The scheduled import feature enables automatic content updates when the source data changes, keeping product or pricing pages current without manual WordPress editing.

Pros

  • Most powerful bulk WordPress importer available u2014 supports all post types and meta fields
  • Visual field mapping reduces setup complexity for non-developers
  • Scheduled imports enable automated content updates from external data

Limitations

  • Complex data transformations require PHP knowledge to configure
  • Pro version required for WooCommerce import and scheduling
  • Import errors can be hard to diagnose on large datasets without detailed logs