OptinMonster

Lead generation platform with exit-intent detection and behaviour-based targeting — reduce bounce-driven lead loss.

Lead Conversion saas

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At a glance

Best for
small-b2b-sites, agencies, content-heavy-sites
Type
saas
Pricing
paid
Main use case
Capturing B2B leads through targeted pop-ups and exit-intent offers on high-traffic WordPress pages.
Workflow stage
Lead Conversion

Details

Tags

Overview

OptinMonster is a lead generation and conversion optimisation platform that integrates with WordPress to display targeted pop-ups, slide-ins, floating bars, inline forms, and full-screen overlays based on visitor behaviour. Its ExitIntent technology detects when a visitor is about to leave the page and triggers a targeted offer — reducing bounce-driven lead loss. OptinMonster includes A/B testing, page-level targeting, referral source targeting, geolocation targeting, and integrations with all major email marketing platforms and CRMs. It is used by over 1 million websites for capturing email subscribers and leads. Plans start at $9/month billed annually.

Key features

  • ExitIntent technology detecting when visitors are about to leave
  • Pop-ups, slide-ins, floating bars, and full-screen overlays
  • Page-level targeting u2014 show different offers on different pages
  • A/B testing for optimising form copy, design, and offers
  • Geolocation and referral source targeting
  • Integrations with all major email platforms and CRMs

Common use cases

  • B2B content site offering a downloadable guide to visitors who have read multiple articles
  • Agency testing different lead magnet offers across landing pages using A/B variants
  • Marketing team reducing bounce on high-intent service pages with exit-intent CTAs

Why it matters for B2B

B2B content sites that invest heavily in organic traffic but struggle to convert anonymous visitors into identifiable leads benefit from OptinMonster's behaviour-based targeting. A visitor who has read three blog posts but has not submitted a form is a warmer prospect than a first-time visitor — OptinMonster can detect this behaviour and show a targeted content upgrade offer at exactly the right moment, converting a departing visitor into a lead before they leave.

Pros

  • ExitIntent is the most effective timing mechanism for capturing departing visitors
  • A/B testing built in u2014 no separate tool needed for form optimisation
  • Behaviour-based targeting rules are the most sophisticated of any WordPress lead gen plugin

Limitations

  • Paid from the first use u2014 no free tier beyond a 14-day trial
  • Pop-ups can be intrusive if not configured with appropriate timing and frequency rules
  • JavaScript tracking script adds page weight u2014 requires performance monitoring