LiveChat

Dedicated live chat with pre-chat lead capture — qualify B2B visitors in real time and route to sales automatically.

Lead Conversion saas

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At a glance

Best for
agencies, content-heavy-sites, small-b2b-sites
Type
saas
Pricing
paid
Main use case
Real-time lead qualification and capture through live chat on B2B WordPress sites with CRM routing.
Workflow stage
Lead Conversion

Details

Tags

Overview

LiveChat is a dedicated live chat and customer support platform with a WordPress plugin that embeds a chat widget on any page. It provides a team inbox for managing concurrent conversations, chat routing rules, pre-chat forms that capture lead information before the conversation begins, canned responses for common queries, and post-chat satisfaction surveys. For B2B sites, LiveChat’s pre-chat form captures the visitor’s name, email, and company before connecting them to a sales representative — converting a chat into a qualified lead automatically. LiveChat integrates with HubSpot, Salesforce, Mailchimp, and 200+ other tools. Plans start at $20/agent/month.

Key features

  • Pre-chat form capturing name, email, and company before connecting to an agent
  • Team inbox with concurrent conversation management and routing rules
  • Canned responses for common B2B sales and support queries
  • Post-chat satisfaction surveys
  • Integration with HubSpot, Salesforce, Mailchimp, and 200+ tools
  • Chat transcripts automatically logged to CRM

Common use cases

  • B2B company capturing lead details from chat visitors before routing to a sales representative
  • Agency adding live chat to a client site to reduce email response lag for hot prospects
  • SaaS company providing pre-sales support chat to reduce signup friction

Why it matters for B2B

B2B prospects researching high-consideration purchases often have specific questions that a static webpage cannot answer. LiveChat provides the mechanism for a prospect to ask those questions in real time — with pre-chat forms capturing contact details before the conversation begins, ensuring that every chat engagement creates a qualified lead record in the CRM regardless of the conversation outcome.

Pros

  • Pre-chat form turns every chat into a qualified lead record automatically
  • 200+ integrations including major CRMs ensure seamless lead handoff
  • Dedicated platform u2014 more reliable and feature-rich than embedded chat in form plugins

Limitations

  • Per-agent pricing scales up quickly for larger sales teams
  • Requires someone to be available to respond u2014 idle chat has negative UX impact
  • Not suitable for companies without a sales team to staff real-time conversations