Convert Pro

Performance-focused WordPress lead generation plugin from the Astra team — A/B testing and lifetime agency licence.

Lead Conversion plugin

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At a glance

Best for
agencies, performance-focused, independent-builders
Type
plugin
Pricing
paid
Main use case
Performance-conscious B2B lead capture with pop-ups and A/B testing that minimises Core Web Vitals impact.
Workflow stage
Lead Conversion

Details

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Overview

Convert Pro is a WordPress lead generation plugin from Brainstorm Force — the same team behind the Astra theme and Spectra. It provides pop-ups, slide-ins, info bars, and inline call-to-action forms with a drag-and-drop design editor, advanced targeting rules, and A/B testing. Convert Pro is built with performance in mind — it uses a modular JavaScript approach that loads only the scripts needed for active triggers, minimising its impact on Core Web Vitals. It integrates with all major email marketing platforms and WooCommerce. A lifetime licence at $249 for unlimited sites makes it economically compelling for agencies. Annual plans start at $89/year.

Key features

  • Pop-ups, slide-ins, info bars, and inline CTAs with drag-and-drop editor
  • Advanced targeting rules u2014 exit intent, scroll depth, time on page
  • A/B testing with automatic winner selection
  • Modular JavaScript loading u2014 only scripts for active triggers are loaded
  • Integration with 30+ email platforms and WooCommerce
  • Lifetime licence for unlimited sites at $249

Common use cases

  • Agency using the Astra ecosystem who needs performance-conscious lead capture consistent with the theme stack
  • B2B team running A/B tests on lead magnet offers across campaign landing pages
  • Performance-focused site wanting lead gen pop-ups without Core Web Vitals degradation

Why it matters for B2B

B2B agencies that use the Astra theme ecosystem benefit from Convert Pro's integration with Astra and Spectra — design tokens and colour systems shared across the stack create a consistent visual appearance for all lead capture elements. The performance-first JavaScript loading approach ensures that pop-ups and CTAs do not degrade Core Web Vitals on landing pages where conversion rate and page speed are both critical metrics.

Pros

  • Modular JavaScript loading is unique u2014 minimises performance impact compared to OptinMonster
  • Lifetime unlimited-site licence is the best value for agencies with multiple client sites
  • Deep integration with Astra and Spectra for visual consistency

Limitations

  • Less brand recognition than OptinMonster u2014 smaller community and fewer tutorials
  • Paid only u2014 no free tier for testing
  • Some advanced trigger combinations require familiarity with the targeting rule system