Divi

All-in-one WordPress theme and builder with 2,000+ layouts and a lifetime unlimited-site licence from Elegant Themes.

WordPress Building theme

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At a glance

Best for
agencies, small-b2b-sites, independent-builders
Type
theme
Pricing
paid
Main use case
Building B2B WordPress sites quickly from a large library of pre-built layouts.
Workflow stage
WordPress Building

Details

Tags

Overview

Divi is an all-in-one WordPress theme and page builder from Elegant Themes, known for its extensive design library and long market presence. It includes a visual builder with 200+ design modules, 2,000+ pre-built layouts, a theme builder, and a code module for custom HTML/CSS. Divi is popular with freelancers and agencies because of its lifetime licence pricing ($249 once for unlimited sites), which makes the total cost over multiple years significantly lower than subscription-based competitors. While Divi generates more code than newer builders like Bricks, its large community and extensive template library make it a practical choice for agencies that need to build sites quickly from proven templates.

Key features

  • 200+ design modules including forms, sliders, pricing tables, and testimonials
  • 2000+ pre-made layout packs for fast site assembly
  • Theme Builder for full site design including header and footer
  • Lifetime licence for unlimited websites at $249 one-time
  • Split A/B testing built into the builder interface
  • Code module for custom HTML, CSS, and JS injection

Common use cases

  • Agency building 10+ client sites annually wanting to amortise a one-time licence across many projects
  • B2B company wanting a site built quickly from a professional template without a large custom design budget
  • Freelancer managing multiple client sites who needs a familiar comprehensive toolset

Why it matters for B2B

B2B agencies managing many client sites benefit from Divi's lifetime licence pricing — at $249 for unlimited sites, the per-site cost approaches zero as the client count grows. The 2,000+ pre-built layout packs let agencies assemble professional-looking pages for B2B service companies, technology firms, and consultancies without starting from scratch each time.

Pros

  • Lifetime unlimited-site licence makes it the most cost-effective builder for high-volume agencies
  • Largest pre-built layout library of any major WordPress builder
  • Long-standing community with extensive tutorials and third-party add-ons

Limitations

  • Generated code is heavier than Bricks or Breakdance u2014 requires performance optimisation
  • Strong lock-in u2014 disabling Divi replaces content with shortcodes
  • Less developer-friendly than Bricks or Breakdance for custom code workflows