FunnelKit

WordPress-native sales funnel builder with WooCommerce checkout optimisation and automation — replaces ClickFunnels.

Lead Conversion plugin

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At a glance

Best for
agencies, content-heavy-sites, small-b2b-sites
Type
plugin
Pricing
paid
Main use case
Building B2B sales funnels with WooCommerce checkout optimisation, order bumps, and lead nurturing automation.
Workflow stage
Lead Conversion

Details

Tags

Overview

FunnelKit (formerly WooFunnels) is a WordPress funnel and checkout optimisation plugin for building high-converting sales funnels directly in WordPress and WooCommerce. It includes a drag-and-drop funnel builder, opt-in pages, one-click order bumps, upsell and downsell pages, and an A/B testing engine. FunnelKit Automations (a companion plugin) adds email and SMS automation sequences, lead scoring, and CRM-like contact management. For B2B companies that sell products or services through WooCommerce, FunnelKit replaces the need for standalone funnel tools like ClickFunnels — building the entire sales and nurturing workflow within WordPress. Plans start at $99/year.

Key features

  • Drag-and-drop funnel builder with opt-in, sales, and thank-you page templates
  • One-click order bumps at WooCommerce checkout
  • Post-purchase upsell and downsell pages
  • A/B testing engine for funnel step optimisation
  • FunnelKit Automations u2014 email and SMS sequences with lead scoring
  • Contact management and funnel analytics dashboard

Common use cases

  • B2B company selling consulting packages through WooCommerce wanting to add order bumps
  • Agency building a complete lead capture and nurturing funnel for a B2B client without external tools
  • SaaS product marketing team replacing ClickFunnels with a WordPress-native funnel solution

Why it matters for B2B

B2B companies that sell directly through WordPress — whether digital products, consulting packages, or SaaS subscriptions via WooCommerce — benefit from FunnelKit's ability to add order bumps and upsell flows to the checkout process, increasing average order value per transaction. The companion Automations plugin adds post-purchase email sequences and lead nurturing, creating a complete revenue operations workflow within WordPress without cloud tool subscriptions.

Pros

  • Replaces ClickFunnels and external funnel tools with a WordPress-native solution
  • WooCommerce integration is tighter than any external funnel tool
  • FunnelKit Automations provides a complete email nurturing and CRM workflow alongside funnels

Limitations

  • Full feature set requires both FunnelKit and FunnelKit Automations plugins
  • More complex to configure than simpler lead capture plugins for teams not running WooCommerce
  • Less established than alternatives like HubSpot for teams not selling directly through WordPress