Groundhogg

Open-source self-hosted WordPress CRM with white-label support — flat-rate for agencies managing B2B client funnels.

Lead Conversion plugin

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At a glance

Best for
agencies, independent-builders
Type
plugin
Pricing
freemium
Main use case
Agency-grade self-hosted WordPress CRM with white-label capability and advanced funnel automation.
Workflow stage
Lead Conversion

Details

Tags

Overview

Groundhogg is an open-source WordPress CRM and marketing automation plugin designed for agencies, developers, and businesses that need a fully customisable self-hosted alternative to HubSpot or ActiveCampaign. It provides contact management, email sequences, SMS automation, funnel builders, and advanced reporting — all within WordPress. Groundhogg uses flat-rate pricing with no contact limits and includes a white-label option, making it popular with agencies that want to offer CRM functionality to clients under their own brand. A free version is available on WordPress.org; paid plans with premium extensions start at $20/month.

Key features

  • Self-hosted contact management with no contact limits
  • Email and SMS automation sequences
  • Visual funnel builder for multi-step B2B lead nurturing
  • White-label option for agency client deployments
  • Open-source u2014 full code access for custom integrations
  • Advanced reporting and funnel analytics

Common use cases

  • Agency deploying a white-labelled CRM for a B2B client who needs data to stay on their own server
  • Developer building a custom B2B lead funnel workflow requiring open-source flexibility
  • Business replacing ActiveCampaign with a self-hosted alternative to eliminate per-contact fees

Why it matters for B2B

B2B agencies that want to offer CRM and marketing automation as a managed service to clients benefit from Groundhogg's white-label option — the plugin's branding is removed and replaced with the agency's own, maintaining a professional presentation when handing dashboard access to clients. The open-source codebase gives developers full control over customisation, which matters for agencies building bespoke B2B lead management workflows that cloud CRMs cannot accommodate.

Pros

  • White-label option is unique among WordPress CRM plugins u2014 valuable for agency client relationships
  • Open-source codebase allows unlimited customisation
  • Flat-rate pricing with no contact or email volume limits

Limitations

  • Steeper setup and configuration than FluentCRM or HubSpot plugin
  • Smaller community and fewer third-party integrations than major cloud CRMs
  • Email deliverability requires proper SMTP and sender reputation management