Hello Bar
Simple sticky notification bar and pop-up for B2B sites — email capture and offer promotion without platform complexity.
Formidable Forms
Advanced WordPress form builder with data display — build pricing calculators and product finders as lead capture tools.
At a glance
- Best for
- agencies, independent-builders, content-heavy-sites
- Type
- plugin
- Pricing
- freemium
- Main use case
- Building interactive B2B lead capture tools — pricing calculators, product configurators, and ROI estimators in WordPress.
- Workflow stage
- Lead Conversion
Overview
Formidable Forms is an advanced WordPress form builder positioned between WPForms and Gravity Forms in terms of complexity, targeting developers and businesses that need forms with data display capabilities. Its standout feature is the ability to create user-generated content — front-end forms that allow visitors to submit data that is displayed back on the site as directory listings, calculators, or search results. For B2B sites, this enables use cases like pricing calculators, product finders, and lead scoring tools built directly in WordPress. Formidable Forms also includes conditional logic, multi-step forms, and integrations with major CRMs. A free version is available; Pro starts at $39.50/year.
Key features
- Data display views u2014 show submitted form data as directories, lists, or search results on the front end
- Calculation fields for building pricing estimators and ROI calculators
- Conditional logic for multi-branch form flows
- User-generated content u2014 forms that create custom post type entries
- Multi-step forms for complex lead qualification
- Integrations with Salesforce, HubSpot, Mailchimp, and Zapier
Common use cases
- B2B company building a pricing calculator that captures contact details alongside the calculated estimate
- Agency creating a product finder tool that routes visitors to the right service based on their answers
- Developer building a searchable directory from form submissions for a B2B marketplace
Why it matters for B2B
B2B companies selling complex or configurable products can use Formidable Forms to build ROI calculators, pricing estimators, and product finders that capture the prospect's requirements as form data while delivering immediate value in the form of a calculated result. This interactive content approach converts visitors into leads more effectively than passive contact forms, because the prospect receives personalised output in exchange for their contact information.
Pros
- Data display views are unique u2014 no other form plugin can build front-end directories and calculators as elegantly
- Calculation fields enable interactive content that passive forms cannot match for engagement
- Free version covers basic form building while Pro unlocks advanced capabilities
Limitations
- More complex to configure than WPForms or Fluent Forms for basic contact forms
- Data display views require learning Formidable's view system u2014 steeper curve than other builders
- Some integrations require the Elite plan at a higher price point